If you build or repair anything, you know the value of having just the right tool. And while having a fancy specialty tool is cool, there is simply no replacement for the requisite hammer, saw and wrench. It's the same with marketing. We love the cool tools but there are some things that no company can do without.

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Convert marketing tools into emergency response tools.

Website - if you have one of our content management based websites, use the News/Announcement tool to post updates on whether you are open, services you may have relating to the emergency, etc.   

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